Value first, Monetization Later
My Thought for the Week 💭
As most probably do, I tend to daydream about the financial freedom that comes from doing the things I love most in the creator economy.
Actually being able to do a job full-time while also genuinely enjoying it seems like a pipe dream, but I believe it will happen for me at some point.
Problems mainly arise from this dream given the constant chasing of money rather than enjoying the process and giving value to your audience.
It’s something I forget more often than not as I get caught up in my daydreams.
I fantasize about all of the products I could create, the eventual online cohort-based course I could put on, but I’m getting way too lost in things that I shouldn’t think about right now.
The main focus should be to provide as much free value as possible, and eventually people will support you and flock to more paid products.
Hoping you have a restful weekend,
Miko
Tricks and Tips Learned💡
Influence Surfing 🏄♂️
In last week’s issue of the newsletter I shared the concept of trend surfing which essentially meant to just take whatever is trending in popularity, and create content based around that topic.
This week however I’ll be sharing with you the idea of influence surfing.
I’d even argue that influence surfing is easier than trend surfing because you don’t have to rush before to publish before a specific trend dies.
With influence surfing you just create based around an influencer of choice. You relate their qualities to your content.
For example, Thomas Frank is known for productivity and Elon Musk is known for being one of the hardest working people out there because he time blocks everything.
So he decided to create a video on how to be as productive as Elon Musk.
More about this can be found from the Think Media podcast.
Creator Quote of the Week 🗣️
“It’s easy to start, but not everybody makes it to the road of consistency. And that's where the results come in.”
Many would say that the hardest part of doing anything is just starting, but I’m going to have to respectfully disagree.
Starting a creative project can be really fun in the beginning. Hitting publish for the first time and sharing your work with the world feels satisfying.
However this euphoric feeling fades after a while, and people decide that the journey is no longer worth the pursuit because it’s too time consuming, difficult, or something else.
If you were to stick with something for a few years, the results will come as you improve and continuously publish.
As said in last week’s issue of the newsletter, there is no such thing as an overnight success.
This Week's Content🎙️🎬
Looking for a good movie to watch? Then be sure to check out this Karen movie trailer!
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